Branding Session with Rebecca Hay Designs

we love lifestyle photos and we love repeat clients!

Learning about a brand / company for 1 shoot is an easy task but learning about a brand, the people behind it, and their ethos after multiple shoots is a different task, and one we really love. The more we get to know Rebecca and her team the better idea we get about who she is as a mompreneur, what her company is all about, and the types of imagery that best speak to both her, her brand, and her audience. Every time we shoot it feels like things get easier and our photos get better, and this session (like our others) is no exception!

We met up at one of her recent projects in Oakville where we focused more on ‘working’ photos than usual. For Rebecca this means planning in her notebook, keeping up on social media, staging the house, and having her own time at home reading, going for a run, and doing mom things like cleaning up. All the things, and photos, that really speak to her and her company.

Click the photos to enlarge and browse through

Imagine Canada Summer Headshots

A FUN PART OF WORKING WITH THE SAME COMPANY OVER AND OVER AGAIN IS BEING ABLE TO BETTER ACQUAINT OURSELVES WITH THEIR STAFF

We go into Imagine Canada to shoot their staff headshots (for new staff and anyone who wants an update) a couple of times a year and every time we shoot it feels like we’re getting better and better; better at our workflow with them (as they’re generally quite pressed for time) better with recognizing who’s who, and even better with knowing how comfortable they are in front of the camera.

For these photos we actually went to their HQ to shoot and given that it was such a beautiful day out we decided to take to their patio to shoot. Being so high up gave us a backdrop mixed with sky and greenery so we opted out of our usual backdrop set up. The patio was either covered in shade or exposed to high noon sunlight so we (obviously) opted to shoot in the shade. As we tested we found that fully natural light photos were too flat so we added in some soft fill light to brighten people’s faces up.

See more photos down below…

PS. Staff are asked to select an adjective that best describes themselves which we later add in post, in English & French.